Is Function of Beauty Target worth it? Avoid getting scammed & learn how to spot good vs bad beauty marketing!
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Hair Science VS Marketing! Use my 4-Part guide to evaluate all your beauty products -- not just hair care or your shampoos & conditioners! What claims are real, and what's just marketing?
Our clues come in 4 Buckets: Marketing, Ingredients, Science, & Reviews -- Learn how to piece them together to make the best decisions. We'll also talk about how to read scientific papers to avoid misinterpreting studies.
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-- TABLE OF CONTENTS --
00:00​ Hair Marketing Intro
01:05 Welcome
01:34 Function of Beauty Target Products
02:24 The 4 Buckets
03:21 Marketing
05:05 Marketing - Function of Beauty
06:00 Ingredients
07:41 Hair Science
08:29 How to Read Scientific Papers
10:54 Shark Attacks & Ice Cream
12:09 Science VS Function of Beauty
16:30 How to Stop Hair Marketing Lies
18:45 Beauty Reviews
20:13 My FoB Experience
20:38 The Final Verdict
21:52 Question for YOU
22:15 Bloopers with Furpunzel
Sources (including other ingredients in the Function of Beauty Target products bc I researched way more than what you see in the video):
Pea Sprout Extract: doi.org/10.1002/ptr.6528
Schmid, D., Belser, E., & Zuelli, F. (2013). The FGF7 and noggin genes are key targets to treat hair loss. SOFW‐Journal, 139(9), 18-33.
Rice Extract (“Strengthen & Increase Elasticity”) Study: doi.org/10.1016/j.jphotobiol.2012.09.009
Hops Extract: doi.org/10.5107/sccj.29.411
Chemical and Physical Behavior of Human Hair 5th Edition Clarence R. Robbins: amzn.to/3iZ9uJ6​
Discovering Cosmetic Science by the Royal Society of Chemistry: amzn.to/2OjrlQF​
Substandard Research: www.liebertpub.com/doi/10.1089/ees.2016.0223
Researchers in academia rewarded for more publications: www.cosmeticsdesign-europe.com/Article/2019/07/04/How-the-New-Free-From-Claims-Impact-the-European-Cosmetics-Space
How much spent Survey: us.lookfantastic.com/blog/hair-care/the-hair-habits-of-american-women/
Cosmetic Chemists Demanding Good Evidence for Hair Care Marketing Claims: www.cosmeticsandtoiletries.com/testing/efficacyclaims/Testing-Tactics-in-Hair-Conscientious-Claims---Consumer-Perception-Before-Formulation-569451481.html
www.fda.gov/cosmetics/cosmetics-laws-regulations/it-cosmetic-drug-or-both-or-it-soap#Definecosmetic
Castor Oil : www.ncbi.nlm.nih.gov/pmc/articles/PMC5596646/
www.healthline.com/health/beauty-skin-care/coconut-oil-as-sunscreen#the-bottom-line
onlinelibrary.wiley.com/doi/abs/10.1111/ics.12296
pubmed.ncbi.nlm.nih.gov/18080873/
Amaranthus Caudatus Seed Extract: www.makingcosmetics.com/Amaranthus-Seed-Extract_p_1433.html?locale=en
Oryza Sativa (Rice) Seed Protein: connect.in-cosmetics.com/news-category/rice-protein-associated-to-phytic-acid-avoid-color-drain-in-dyed-hair/
Beta Vulgaris (Beet) Root Extract and Hydrolyzed Corn Starch (DayMoist CLR): www.cosmeticsandtoiletries.com/formulating/function/moisturizer/231617111.html
Surfactants: doi.org/10.1111/ics.12439
cosmeticsandtoiletries.texterity.com/cosmeticsandtoiletries/april_2020/MobilePagedArticle.action?articleId=1574001#articleId1574001
Questionable Research Practices: How to Recognize and Avoid Them: doi.org/10.1177/1084822320934468
Credentials? I have a Bachelor of Science and Master of Science in Marketing and manage digital marketing in corporate. I'm not a hair scientist, but I get my hair information from them. My sources primarily come from hair science textbooks and lectures from hair researchers. I cite studies from scientific journals, but context from books, lectures, and experts is important to avoid misinterpreting them. My master's program also focused on Consumer Research and Statistics, and I have a Hair Practitioner Certification from the International Association of Trichologists.
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I carried every product in the Target Function of Beauty line for 3 miles... long story. I filmed the long story, but it was too long to include. Hopefully this video does well enough to make the struggle worth it.
#Hair #HairScience #FunctionofBeauty